Product Marketing Specialist
Company: A3Ventures
Location: Berkeley
Posted on: February 17, 2021
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Job Description:
We call our club's vision, mission, values, and supporting
pillars "Our House" because they are the foundation for all that we
do. We're working to transform AAA for the next century with a
mission to create Members for life by unleashing the innovative
spirit of our Team Members. At A3 Labs we come to work to dream,
design and define how we will live and move into the future. We
exist to harness these forces for the benefit of Members and future
generations, humanizing disruptive change for the betterment of the
communities we serve. We're looking for bright, passionate, and
collaborative people to join our tight-knit team as we innovate in
the spirit of service. *Why Work For Us?* * Impact. Lead the charge
in mobility as a service movement and enable people's lives to
improve through the sharing economy. Leverage the best of an
established 115 year-old not for profit combined with start-up
speed and agility to create real and meaningful impact. *
Recognition. We offer a competitive total compensation package
including base salary, annual performance bonuses, benefits, and
401(k) Company match with additional discretionary contribution
potential. * Lifestyle. We do honorable work, and we practice our
values: humility, integrity, teamwork, and service. You'll have the
security of a larger organization but you'll move at startup speed.
*Summary*The Product Marketing Lead will develop successful
positioning for our new product venture launches. This individual
will maintain ownership of the core value proposition to the target
customer, the messaging hierarchy, the brand development, and the
go-to-market plan. In addition, this person will work closely with
a multi-disciplinary team during each phase of development:
concepting, pilot, and launch. *Essential Functions* * Contribute
to hypothesis generation, rapid prototyping, and testing product
ideas with potential customers. Participate in market research,
user research, experimentation, and MVP development. Track customer
insights and use them to fuel effective positioning * Develop
product positioning for each new product concept that is developed:
the category, the value proposition, the problem the product is
solving, key features, key benefits, overview of the customer
journey, target customer demographics, psychographics and insights,
competitive analysis and draft brand narrative * Build the
marketing launch plan to hit business goals and customer adoption
metrics. You'll have a unique set of resources at your disposal
depending on each product: some pilot products go to market with a
lean soft-launch, and some products go to market with a very
significant budget and the full backing of AAA's assets and
resources *Knowledge/Skills/Abilities* * Responsible for designing
and implementing ways to manufacture products and monitor existing
processes and products for quality and efficiency. Look for ways to
make improvements in methods and technology by reviewing and
interpreting analytical test results and data * Skilled in the
conceptualization, design, development and marketing of newly
created or newly rebranded goods or services * Creativity ability
to perceive the world in new ways, to find hidden patterns, to make
connections between seemingly unrelated phenomena, and to generate
solutions * Develop project schedules, define project objectives,
set goals and determine measures to track progress *Education &
Experience/Licenses & Certification* * Bachelor's degree * 4 years
of marketing experience, preferably in financial products *
Experience with product marketing in a revenue generating
environment overseeing the launch of multiple consumer products. *
Successfully built a balanced launch marketing portfolio of
demand-generation and acquisition channels, including digital
channels such as social media advertising, referral, SEO/SEM,
content, and mass media channels such radio, print & television. *
Built brands, positioning/messaging frameworks, and developed
stories that engage people with products and experiences. *
Experience working with product managers, designers and business
stakeholders to scope projects and deliver results. Experience
managing relationships with external service providers during rapid
experimentation efforts.
Keywords: A3Ventures, Berkeley , Product Marketing Specialist, Advertising , Berkeley, California
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