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Product Marketing Specialist

Company: A3Ventures
Location: Berkeley
Posted on: February 17, 2021

Job Description:

We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members. At A3 Labs we come to work to dream, design and define how we will live and move into the future. We exist to harness these forces for the benefit of Members and future generations, humanizing disruptive change for the betterment of the communities we serve. We're looking for bright, passionate, and collaborative people to join our tight-knit team as we innovate in the spirit of service. *Why Work For Us?* * Impact. Lead the charge in mobility as a service movement and enable people's lives to improve through the sharing economy. Leverage the best of an established 115 year-old not for profit combined with start-up speed and agility to create real and meaningful impact. * Recognition. We offer a competitive total compensation package including base salary, annual performance bonuses, benefits, and 401(k) Company match with additional discretionary contribution potential. * Lifestyle. We do honorable work, and we practice our values: humility, integrity, teamwork, and service. You'll have the security of a larger organization but you'll move at startup speed. *Summary*The Product Marketing Lead will develop successful positioning for our new product venture launches. This individual will maintain ownership of the core value proposition to the target customer, the messaging hierarchy, the brand development, and the go-to-market plan. In addition, this person will work closely with a multi-disciplinary team during each phase of development: concepting, pilot, and launch. *Essential Functions* * Contribute to hypothesis generation, rapid prototyping, and testing product ideas with potential customers. Participate in market research, user research, experimentation, and MVP development. Track customer insights and use them to fuel effective positioning * Develop product positioning for each new product concept that is developed: the category, the value proposition, the problem the product is solving, key features, key benefits, overview of the customer journey, target customer demographics, psychographics and insights, competitive analysis and draft brand narrative * Build the marketing launch plan to hit business goals and customer adoption metrics. You'll have a unique set of resources at your disposal depending on each product: some pilot products go to market with a lean soft-launch, and some products go to market with a very significant budget and the full backing of AAA's assets and resources *Knowledge/Skills/Abilities* * Responsible for designing and implementing ways to manufacture products and monitor existing processes and products for quality and efficiency. Look for ways to make improvements in methods and technology by reviewing and interpreting analytical test results and data * Skilled in the conceptualization, design, development and marketing of newly created or newly rebranded goods or services * Creativity ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions * Develop project schedules, define project objectives, set goals and determine measures to track progress *Education & Experience/Licenses & Certification* * Bachelor's degree * 4 years of marketing experience, preferably in financial products * Experience with product marketing in a revenue generating environment overseeing the launch of multiple consumer products. * Successfully built a balanced launch marketing portfolio of demand-generation and acquisition channels, including digital channels such as social media advertising, referral, SEO/SEM, content, and mass media channels such radio, print & television. * Built brands, positioning/messaging frameworks, and developed stories that engage people with products and experiences. * Experience working with product managers, designers and business stakeholders to scope projects and deliver results. Experience managing relationships with external service providers during rapid experimentation efforts.

Keywords: A3Ventures, Berkeley , Product Marketing Specialist, Advertising , Berkeley, California

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