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Digital Marketing Specialist

Company: Backroads
Location: Berkeley
Posted on: January 13, 2022

Job Description:

This job is full-time in our Berkeley office - remote work is not available.

PURPOSE OF JOB
As a Digital Marketing Specialist, you will be joining the Performance Marketing team at Backroads. Responsibilities will primarily consist of managing all aspects of a select group of digital marketing campaigns including bid management, testing new ad copy, and site link extensions. Additional duties will include vendor relationships, assisting with paid social campaigns, and analyzing search and web analytics data. Digital and performance marketing are your passions. You eat, sleep, and breathe ad copy, landing page copy, and conversion paths. You are eager to learn and constantly seek new solutions in order to stay ahead of the curve.

MAJOR DUTIES AND RESPONSIBILITIES
Supporting the Head of Performance Marketing, this person will:
- Assist in managing all aspects of performance marketing campaigns to achieve KPI's
- Bid management
- Rigorous testing and analysis of ad copy
- Analyze search and web analytics data to inform digital marketing decisions.
- Ensure all content is strategic and supports the content strategy.
- Edit and proofread as needed.
- Other duties as necessary and assigned.

KNOWLEDGE AND ABILITIES
- 1+ years of agency-level digital or performance marketing and/or other demonstrated web marketing experience.
- Working knowledge of Facebook Ads, Google Ads, HTML, or Bing Certification a plus.
- Must be an excellent verbal and written communicator. Able to distill technical content into simple and easy-to-understand messaging.
- Ability to think creatively while being analytical.
- Experience managing multiple projects at once, resolving competing priorities, working swiftly under pressure, and meeting project deadlines.
- Strong attention to detail. Ensures accuracy of communications and their delivery.
- Skilled at planning, project management, time management, and decision-making.
- Proficiency in Microsoft Office.

About Backroads:
At Backroads we're passionate about connecting our guests with so many of the most beautiful places in the world. We use our four-plus decades of expertise to create exceptional biking, hiking, and multi-adventure trips in over 50 countries for people wanting a deeper and richer travel experience. We travel on land as well as by small luxury ships on active river and ocean cruises. Our trips are for all ages - including dedicated itineraries just for families. We are known for our unwavering attention to quality. We have a dynamic work environment and a strong company culture.

Why Backroads:
At Backroads, we value every single member of our staff, and we're proud to offer a dynamic work environment that enables growth. Your colleagues will be some of the most dedicated, competent, active, and fun people you will ever meet. A job at Backroads is unlike any other job you will ever have - you will be challenged, you will be inspired, and you will be gratified. No matter what you do here, you will be part of something that makes us all proud - delivering authentic, enriching, and often profoundly life-changing experiences. On top of all that, we have some pretty great benefits and perks:
Comprehensive medical, dental, and vision insurance
401(k) with company match, flex plan, and parental leave
Generous paid time off, 7 paid holidays, and additional time off to go on Backroads trips!
Complimentary trips and trip discounts for employees, and trip discounts for employees' friends and family!
Outdoor industry discounts and deals
Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
Wellness programs, onsite fitness center, and regular lunchtime bike rides and workouts

How to Apply:
At Backroads, there is no such thing as an "ideal candidate." We believe in the power of teamwork - and in the desire to learn something new every day. We believe in hiring people, not just skills. If this sounds like a company you would like to join and a role you would thrive in, please don't hold back from applying! Whatever skills you bring to the table or background you're coming from; we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We're looking forward to learning more about you!

Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Keywords: Backroads, Berkeley , Digital Marketing Specialist, Advertising , Berkeley, California

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