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Director of Marketing

Company: Foresight Mental Health
Location: Berkeley
Posted on: January 15, 2022

Job Description:

Welcome to Foresight Mental Health. We're so glad you're considering joining our team. Director of Marketing (remote) Explore your passion for mental health while being part of an innovative community that's transforming the delivery of mental health care. You're both a strategic and tactical leader who knows how to go from the 30,000-foot view into the weeds. Though you're not an expert in all things marketing, you have a broad base of understanding to lead effectively and will own aspects where you specialize. In your partnership with internal stakeholders, you'll bring an energetic team approach and passion to grow the business. In this role, you'll know your way around the brand playbook. You'll execute on brand governance, promotion and outreach efforts in support of talent acquisition (provider recruitment), member acquisition and all Foresighters. And you'll develop an overall marketing plan, oversee campaign development and execution, and measure performance. This is a full-time, salaried position. What you'll do Develop brand marketing, campaigns and corporate identity initiatives Oversee all outreach marketing, social media marketing, PR, and influencer marketing Conduct customer, brand and product research initiatives Partner with the creative director to develop the value proposition for target audiences Work with internal team members and agency partners to develop innovative advertising, public relations, social media and events Establish and grow market share for existing markets as well as new markets and regions Manage the marketing team, including hiring, training, workloads and schedules What you'll bring Bachelor's degree in marketing, advertising or communications; master's degree preferred 10-plus years in a marketing role that included creating marketing campaigns Experience working in health care or mental health care Experience working in a start-up environment preferred What you'll receive Competitive salary Comprehensive medical, dental and vision coverage Paid time off, sick time, paid holidays 401k with employer match #IND01 #LI-Remote Come join our dynamic and innovative team working toward mental wellness for all. Thanks for your interest in working with Foresight If you are a California resident, please read our California Candidate Privacy Notice here. Foresight is an equal opportunity employer. We're committed to providing reasonable accommodations and will work with you to meet your needs. If you're a person with a disability and require assistance during the application process, please don't hesitate to reach out. We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives.

Keywords: Foresight Mental Health, Berkeley , Director of Marketing, Advertising , Berkeley, California

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