Head Of Marketing

Company: Wayfinder
Location: Berkeley
Posted on: July 31, 2022

Job Description:

The OrganizationImagine if adolescent education was designed for all students to develop lives of meaning and purpose? In 2015 Wayfinder was founded at the Stanford d.school to answer this call. With our fifth academic year upon us, our toolkits + trainings have journeyed to over 20,000 students, 1000 teachers, 200 schools across 25 states and 20 countries.With our $1.5M seed funding secured, we are now pushing our expansion across the country + globe. Our goal is to continue to double our impact and revenue each year for the coming years. Our vision is to become the preeminent SEL curriculum company in the world - leading the global movement of purpose learning, meaning making and belonging-based education world wide. -What We ValueYou will be joining a staff of incredibly motivated and dedicated staff members that are committed to living the values of our organization. We have a very close culture where team members get to know one another and build lifelong relationships. We also feel and act like a purpose-driven organization. To the best of our abilities each person's role aligns with their own sense of purpose which feeds into the organization's larger sense of purpose.Read this article by our Founder about our workplace culture in Conscious Company.We also value access, equity, diversity, and belonging. This is represented primarily in three ways: our product, our staff, and our schools.Product: We have intentionally developed our curriculum to be able to cross national, racial, and socio-economic boundaries. During the process of curriculum development, we have had over 30 educators work on and develop the curriculum from a variety of backgrounds.Team: Our team is composed of people from a diverse range of backgrounds and life experience. We intentionally recruit, hire, and work with people from diverse identities + experiences.School Partners: We intentionally target a wide array of educational partners from traditional to non-traditional that work with a range of students from different socioeconomic groups: we have taught our curriculum in low income schools in the Bronx, independent schools in Silicon Valley, and after-school programs in San Antonio.Learn more: Wayfinder Team + School PartnersThe RoleWayfinder is looking for an experienced senior leader of Marketing to oversee and optimize our digital marketing and PR campaigns across all physical and digital channels as the Head of Marketing. You will design, implement and monitor effective marketing strategies that align with our goals as we grow and scale. -Our ideal candidate has a solid marketing background with at least 10+ years of experience marketing K12 curriculum or technology to education administrators, and work experience managing a variety of projects end-to-end, including paid advertising campaigns and digital marketing techniques. -The Head of Marketing will report to the CEO.We strongly encourage people from traditionally underrepresented populations in tech - such as women, People of Color, People with Disabilities, and LGBTQ+ people, etc - to apply!Responsibilities

• Partner with the executive leadership team on go-to-market strategies and associated materials to educate, inform, and build brand awareness.
• Strategize and lead execution of all digital marketing and public relations campaigns, including SEO/SEM, marketing database, email, social media and display advertising -
• Evaluate projects implementing and utilizing relevant KPIs and feedback from existing and prospective customers
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Serve as the expert on our customers, uncovering insights that lead to breakthrough messaging, strategy and ultimately closing deals
• Stay abreast of latest SEO trends and ensure the website ranks for optimal keywords
• Develop and grow our social media programs and presenceRequirements
  • Must have at least 5+ years previous experience working within the K-12 Curriculum or EdTech industry, and at least 8+ years of senior-leadership experience in a Marketing role
  • Experience with A/B and multivariate experiments
  • Meaningful understanding of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Background in design, copywriting or videography is a plus---BenefitsCompensationWe offer a competitive package that is based on location and experience. We also offer the following benefits:
    • + Stock: Ownership in a fast-growing venture-backed company.
    • + 401k: We care about your ability to save for your future.
    • + Family Focus: Parental leave and flexibility for families.
    • + Time Off: Flexible vacation policy to encourage people to get out and see the world.
    • + Healthcare: Medical, dental, and vision policies.
    • + Goodies: Whatever hardware and software you need to get the job done.
    • + Team Fun: Regularly scheduled events, annual retreat, and celebrations.
    • + Learning: Learning & Development Opportunities to grow your skills and career.
    • + Great team: Working with fun, hard-working, kind people committed to making a difference!
    • + Flexible culture: We are results-focused. We don't work at the office every day.
    • + ...And much more! Lots of other perks make this company an incredible place to work.LocationRemote work. This role is remote, but requires you to be available for calls for at least 4 hours between 9am-5pm US Central Time. As such, this role can be anywhere where you can commit to working half the day to overlap with that timezone, and will not require relocation once COVID is over.

Keywords: Wayfinder, Berkeley , Head Of Marketing, Advertising , Berkeley, California