Marketing Director For Goodness Sake Berkeley Expert
Company: Femtech Insider Ltd.
Posted on: August 3, 2022
What if you could use your marketing superpowers to empower
women? To reduce shame and aloneness. To increase confidence and
joy. Sounds pretty lofty, right?
Turns out, the platform we've created is actually having that
impact according to users as well as published research
EMBRACING WHAT YOU WANT IS EMPOWERING
Our flagship product, OMGYES.com, distills research and wisdom from
tens of thousands of women to help people get clear on what they
want and feel empowered, starting in the bedroom and then they show
up in the world.
When we feel that some of what we want is dirty or broken or
shameful, it's like we're constantly holding a beach-ball under the
surface of a pool. It puts us off-balance. But when we realize what
we want is normal, and good, and worth pursuing, we're more likely
to trust and advocate for what we want. In our social lives, in
work or school, in our family lives. And this shift has numerous
other wellness effects our scientists are currently studying.
It's why the Australian government is purchasing OMGYES as part of
a pilot wellness program. It's why OMGYES has grown to have over
750K paid users in 12 languages and $9M/year revenue without ever
having a marketing or product team. It's why Psychology Today
called OMGYES, "warm, wise, tasteful and fun," The Times of London
called it, "nothing less than the next wave of an unfinished sexual
revolution" and Emma Watson told Gloria Steinem on stage, "I wish
it had been around longer."
You'll build out and manage organic and paid acquisition funnels,
PR, retention and social. And with these tools, you'll cut through
the puritan hangover of embarrassment and silence around women's
pleasure and bring it into the mainstream. You'll make people
realize just how normal and vital it really is.
Armed with our breakthrough research findings, disarmingly real and
honest content and a group of craft experts, you'll build campaigns
that not only drive ROI but also bring this movement into cultural
It's a really difficult marketing puzzle with an enormous payoff. A
challenge worthy of your skills.
We know you're taking on a massive challenge, disrupting very old
ways, but you'll also be supported in growing to your greatest
The stability, extremely competitive compensation and full benefits
of a stable, private company. (profitable and never again seeking
Camaraderie and opportunity for impact of a small company
A truly cause-aligned business model that's profitable and
Imagine one day far from now, looking at the wikipedia entry for
the 'sexual revolution' and seeing the work you did. Imagine what
it would feel like if your team brought on a cultural awakening
that stopped the multigenerational cycle of sexual shame, once and
This is an incredibly difficult puzzle with an enormous payoff. A
challenge worthy of your skills.
You'll not only optimize for things you're used to like conversion
and CPA. You'll be in a business that literally optimizes for
metrics like self-confidence, self-efficacy and psychological
You'll work with an incredibly smart, cause-driven group. A
documentary video production team and editorial team, led by a
Fulbright-winning editor. And a research science team, led by a
former Harvard psychology professor. You'll not only lead product
but you'll be part of the leadership team overseeing overall
company strategy and roadmap.
WE'D LOVE TO HEAR FROM YOU IF
You're a builder. - The idea of being able to build out a new
department within a small company without bureaucracy gets your
imagination rolling. (we've had 750K paying users without having a
marketing person yet..)
You work smarter, not harder or longer. -You know from experience
that your team is most productive when they feel rested, trusted
You want your work to improve lives. - You'd feel energized getting
messages from users around the world telling you how your product
made them realize they're not alone, gave them new confidence, or
helped them find their voice.
You value user research - so much that you'd like to help run a
company that's rooted in it. You love the art and science of making
hypotheses to test. And you even like when your hypotheses are
proven wrong because it brings you closer to the truth.
You love to apply creativity to business problems , cutting to the
core of them, identifying what needs to be done, and making it
happen through ideation, planning and execution.
8+ years of marketing experience, some as director level or higher
at a rapidly growing B2C company, preferably a new category that
required educating the consumer. And preferably in categories like
online media, content or wellness
4+ years of experience managing, coaching, and scaling marketing
teams who loved their work and loved working for you
A nuanced sense of brand, messaging and human psychology, behavior
Comfort with analytics, metrics and making data driven
Excellent communication and interpersonal skills, and a love of
brainstorming with other brilliant people
Demonstrated ability not just to make brilliant and ambitious plans
but to divide them into pieces and execute with a high standard of
both excellence and efficiency
This position offers a highly competitive salary, a healthy work /
life balance, and a great benefits package, including
platinum-level healthcare, dental, vision, life and gym.
We are all remote during COVID-19 but many of us look forward to
eventually returning in-person to our office in Berkeley,
California. That said, it's a new world! And we're hiring some
amazing fully remote people and are open to doing so for this role,
as well, with occasional travel to Berkeley to work alongside
colleagues once the world opens up again.
Learn more about us at fgsake.org
OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION
At For Goodness Sake, we strive to empower all people to flourish
and thrive in taboo and under researched parts of life- building a
diverse, equitable, and inclusive company is core to our
We commit to respecting, celebrating, and actively seeking out
diverse candidates and team members. This means hiring a team of
caring and driven folks with diverse racial and ethnic identities,
of various ages and abilities, abundant gender expressions and
sexual orientations, and varying class backgrounds and experience
who believe in our potential to change culture both internally as
an organization, and broadly in the world. We commit to a work
culture of transparency, compassion, curiosity, and care within our
organization and in our products.
*For Goodness Sake is proud to be an Equal Employment Opportunity
employer. We are committed to providing equal employment
opportunities to all employees and applicants. All individuals
seeking employment at For Goodness Sake are considered without
regard to race, color, religion, national origin, age, sex, marital
status, ancestry, physical or mental disability, veteran status,
gender identity, sexual orientation, or any other characteristic
protected by federal, state, or local laws. This policy applies to
all terms and conditions of employment. If you have a disability or
special need that requires accommodation for interviewing, please
let us know.
For Goodness Sake is conducts and publish original, large-scale
studies to find the most impactful lessons.
Femtech Jobs is on Pallet - Where creators turn their community
into recruiting networks
Keywords: Femtech Insider Ltd., Berkeley , Marketing Director For Goodness Sake Berkeley Expert, Advertising , Berkeley, California
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