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GIG Car Share Content Marketing Lead

Company: AAA Northern California, Nevada & Utah
Location: Berkeley
Posted on: September 15, 2022

Job Description:

We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members. At A3 Labs we come to work to dream, design and define how we will live and move into the future. We exist to harness these forces for the benefit of Members and future generations, humanizing disruptive change for the betterment of the communities we serve. We're looking for bright, passionate, and collaborative people to join our tight-knit team as we innovate in the spirit of service. Why Work For Us?

  • Impact. Lead the charge in mobility as a service movement and enable people's lives to improve through the sharing economy. Leverage the best of an established 115 year-old not for profit combined with start-up speed and agility to create real and meaningful impact.
  • Recognition. We offer a competitive total compensation package including base salary, annual performance bonuses, benefits, and 401(k) Company match with additional discretionary contribution potential.
  • Lifestyle. We do honorable work, and we practice our values: humility, integrity, teamwork, and service. You'll have the security of a larger organization but you'll move at startup speed.SummaryThe Content Marketer serves as the subject matter expert on successful content distribution strategy and execution across channels e.g. social, email, SEO.Essential Functions
    • Serves as the subject matter expert on successful content creation, distribution strategy, and execution across channels e.g. social, email, in-app messaging, blog, website. Knowledgeable about SEO best practices and creating SEO-friendly organic content.
    • Work closely with key stakeholders to ensure the delivery of the right message to the right audience in the right way to advance AAA product marketing and the AAA brand. Turn insights into relatable, relevant and consumable content.
    • Develop short and long term content distribution strategies for full-funnel content marketing, from engagement to purchase.
    • Hands-on copywriting in disciplines including but not limited to editorial, advertorial, member support messaging, social, email, blog, website, etc.
    • Responsible for the implementation of content updates on website and social media channels.
    • Acts as editorial calendar owner, working as lead writer and project manager for all communication projects. Works closely with a variety of stakeholders to ensure deliverables and assets are created, managed, and distributed on time.KNOWLEDGE AND SKILLS
      • Understanding of digital content marketing and digital content strategy best practices, including interactive content formats
      • Ability to convey complex subject matter clearly and without changing the meaning
      • Product marketing experience strongly preferred
      • Experience with social media, SEO, or digital publishing required
      • Experience with design, production, and other aspects of publications a plusEDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES
        • Minimum 4 Year / Bachelors Degree
        • 3-5 years of experience, 3+ years of experience in content writing, project management experience a plus This position will require at least one day in the office per week

Keywords: AAA Northern California, Nevada & Utah, Berkeley , GIG Car Share Content Marketing Lead, Advertising , Berkeley, California

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