Social Media Content Creator (7461U), Student Affairs Immediate Office - 47482
Company: University of California, Berkeley
Location: Berkeley
Posted on: January 27, 2023
Job Description:
Social Media Content Creator (7461U), Student Affairs Immediate
Office - 47482 About Berkeley
At the University of California, Berkeley, we are committed to
creating a community that fosters equity of experience and
opportunity, and ensures that students, faculty, and staff of all
backgrounds feel safe, welcome and included. Our culture of
openness, freedom and belonging make it a special place for
students, faculty and staff.
The University of California, Berkeley, is one of the world's
leading institutions of higher education, distinguished by its
combination of internationally recognized academic and research
excellence; the transformative opportunity it provides to a large
and diverse student body; its public mission and commitment to
equity and social justice; and its roots in the California
experience, animated by such values as innovation, questioning the
status quo, and respect for the environment and nature. Since its
founding in 1868, Berkeley has fueled a perpetual renaissance,
generating unparalleled intellectual, economic and social value in
California, the United States and the world.
We are looking for equity-minded applicants who represent the full
diversity of California and who demonstrate a sensitivity to and
understanding of the diverse academic, socioeconomic, cultural,
disability, gender identity, sexual orientation, and ethnic
backgrounds present in our community. When you join the team at
Berkeley, you can expect to be part of an inclusive, innovative and
equity-focused community that approaches higher education as a
matter of social justice that requires broad collaboration among
faculty, staff, students and community partners. In deciding
whether to apply for a position at Berkeley, you are strongly
encouraged to consider whether your values align with our Guiding
Values and Principles, our Principles of Community, and our
Strategic Plan.
At UC Berkeley, we believe that learning is a fundamental part of
working, and our goal is for everyone on the Berkeley campus to
feel supported and equipped to realize their full potential. We
actively support this by providing all of our staff employees with
at least 80 hours (10 days) of paid time per year to engage in
professional development activities. To find out more about how you
can grow your career at UC Berkeley, visit grow.berkeley.edu.
Departmental Overview
This position is part of a team responsible for the design and
implementation of communications for Student Affairs' initiatives
that serve the entire UC Berkeley campus. This team works
collaboratively with central campus offices (Public Affairs,
University Relations), respective functional owners from a variety
of departments (Undergraduate Admissions, Financial Aid, Registrar,
Dean of Students, Residential and Student Service Programs
including house and dining and hospitality), and partner offices
(academic units, Administration and Finance) to successfully launch
and sustain Student Affairs communications initiatives.
Application Review Date
The First Review Date for this job is: January 24, 2023
Responsibilities
Work with the Student Affairs
Communications team to create and distribute engaging digital
content - text, photo, graphic and video - to enhance Berkeley's
social media/digital presence and campaigns and increase
constituent engagement. Assist with campaign/technology research,
conducting interviews, and developing multimedia assets
(videos/animation/photos/graphics) and written content to be used
on social media (and other digital platforms, as needed). Execute
communications for Student Affairs social media accounts, e.g.
TikTok, Instagram, YouTube, Facebook, Discord and other emerging
social media platforms, in alignment with the public relations and
marketing strategic plans, and the university's brand and mission.
Maintain a robust content calendar. Support social media strategist
in managing the student social media team, assigning tasks such as
content creation, metric reporting and content review. Use native
and third-party social media monitoring tools to evaluate content
performance against the divisional/campus social media content and
public relations and marketing strategies, as well as industry
best- practices. Create key metric reports. Adjust tactics or
approach as needed to achieve objectives. Collaborate with Student
Affairs partners to identify specific communications needs and work
with team members (designers, writers, web developers) as needed to
complete tasks. Develop successful relationships with faculty,
students, staff, administrators and alumni to execute social media,
new media and additional communications content. Stay abreast of
emerging social media trends and technologies, evaluate potential
for divisional communications, and implement when appropriate.
Assist with critical communications on social media channels, as
needed, while maintaining strict confidentiality.
Required Qualifications
2-3 years professional work
experience in a marketing, communications, or related office,
performing social media and other multimedia content creation.
Experience with content creation for social media and digital
platforms. Working knowledge of concepts and principles of social
media, branding and marketing. Demonstrated working knowledge of
various social media (i.e. TikTok, Instagram, YouTube, Facebook,
Discord, LinkedIn, Snapchat, etc.). Experience contributing or
managing social media accounts on behalf of an organization or
business. Demonstrated working knowledge of Adobe Creative Suite
including Photoshop, Illustrator, InDesign, Premiere and Canva.
Basic experience and knowledge of photography/videography,
animation and motion graphics. Knowledge of the fundamentals of
writing, grammar and syntax, with a focus on best practices of
writing for social media platforms. Strong written, verbal,
interpersonal communication skills. Ability to engage, work and
collaborate with students, staff, faculty, administrators and
affiliates from diverse backgrounds and communities - particularly
those in underrepresented communities. Strong organizational,
analytical, critical thinking and time management skills; ability
to multitask, work independently under supervision, and adapt to
office needs. Strong attention to detail. Skill to maintain
confidentiality. Ability to come to campus periodically
(approximately 75% remote / 25% in-person) to capture content,
conduct interviews, attend meetings and perform other duties as
needed.
Education/Training:
Bachelor's degree in related area
and/or equivalent experience/training.
Preferred Qualifications
Knowledge of other animation tools
such as After Effects, Animate or Procreate is a plus. Working
knowledge of the campus, its achievements, mission, vision, goals,
objectives, programs and infrastructure is a plus. Experience
assisting or running an influencer or street team program is a
plus. Ability to converse and produce content with Spanish-speaking
students, staff, faculty, and administrators is a plus.
Salary & Benefits
- This is a 100% full-time (40 hours per week), career position
that is eligible for full UC benefits.
- This position is non-exempt and paid bi-weekly.
- Under California law, the University of California, Berkeley is
required to provide a reasonable estimate of the compensation range
for this role and should not offer a salary outside of the range
posted in this job announcement. This range takes into account the
wide range of factors that are considered in making compensation
decisions including but not limited to experience, skills,
knowledge, abilities, education, licensure and certifications,
analysis of internal equity, and other business and organizational
needs. It is not typical for an individual to be offered a salary
at or near the top of the range for a position. Salary offers are
determined based on final candidate qualifications and
experience.
- The budgeted hourly range that the University reasonably
expects to pay for this position is $29.50 - $34.96.
- This is a hybrid position, eligible for 75% remote
capability.
- For information on the comprehensive benefits package offered
by the University visit:
https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
How to Apply
To apply, please submit your resume and cover letter.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative
Action Employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, or protected veteran status. For more
information about your rights as an applicant see the EEOC
poster.
For the complete University of California nondiscrimination and
affirmative action policy see the UC policy.
To apply, visit
https://careerspub.universityofcalifornia.edu/psp/ucb/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=21&JobOpeningId=47482&PostingSeq=1
jeid-4c630eac22c45c49b6e69caa790b20b8
Keywords: University of California, Berkeley, Berkeley , Social Media Content Creator (7461U), Student Affairs Immediate Office - 47482, Advertising , Berkeley, California
Didn't find what you're looking for? Search again!
Loading more jobs...
