Senior Manager, Advertising Yield & Inventory Monetization

Company: Sam's Club
Location: Berkeley
Posted on: May 24, 2023

Job Description:

Position Summary

What you'll do

At Sam's Club, we are member obsessed. We look to add value to the Sam's Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam's Club Member Access Platform (MAP) is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.

This is a unique opportunity to join a fast growing, highly visible team within Sam's Club. We believe all digital advertising can be targeted and accountable - and we have Sam's Club first party membership sales data to prove it. MAP wins when suppliers invest in digital media to drive growth; Sam's and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to fueling Sam's overall growth strategy.

As MAP's Associate Director, Inventory Strategy & Yield , you are responsible for providing holistic analysis on pricing, deals and discounts, evaluation of inventory volume, rate cards while partnering closely with Sales, Revenue Ops and the Analytics team in balancing advertiser's media needs and MAP's business goals. The successful candidate excel at creative problem solving and dealing with ambiguity. He/she will be experts in digital media monetization and performance, providing best practices to partner teams in Media Strategy and Sales. Strong oral and written communications skills are a must to thrive in this role in addition to problem-solving, analytical reasoning, prioritization and handling ambiguity.

Reporting to Head of Ad Operations, this role will have the unique opportunity to develop and lead a small agile team that will be the primary interface of the MAP Yield team to the Sam's Club Sales, Sales Strategy and Revenue Operation team.

Responsibilities

• Partner with Sales and Sales Strategy team on developing Joint Business Plan framework for MAP related to pricing, inventory evaluation and forecast
• Lead and develop ad analytics efforts supporting advertising growth across all revenue channels through collaboration with Ad Operations, Product team, Sales and others to implement yield solutions and recommendations
• Responsible for the creation and maintenance of reporting models and insights for advertising initiatives, which can include the production of revenue models, and the assessment of new and speculative ad product initiatives
• Partner with Revenue Operations on the Annual Operating Plan and the Long-Range Planning (LRP) of the business
• Ownership of pricing for all our offerings including Owned and Operated Inventory, DSP, seasonal and micro event packages, in-club offerings such as TV Wall and Sampling
• Own inventory management including forecasting and monitoring inventory for Categories and Advertisers
• Deploy best practices for managing inventory, exceptions and makegoods
• Provide key business metrics & insights, with visualizations when applicable, for MAP Leadership team based on performance trends
• Leverage campaign performance data to analyze and identify new ways to maximize ad revenue and provide actionable recommendations to Sales teams to hit goals
• Lead Advertiser trends, performance, and action-oriented metric reviews with internal teams (revenue, impressions, clicks by Advertiser/campaigns)
• Test tactics through experiments (A/B simulation) and drives GTM
• Work with Sales and Media Strategy team to identify potential areas of opportunities and risks with contracts and connect those with financial impact
• Own the enforcement of policies and processes related to makegoods, pricing, and discounts
• Maintain strong understanding of ad platforms, data sources, and Digital Operations workflow, relying on these various inputs to develop data-driven recommendations for improving yield or operational efficiencies
  
  Qualifications
  
  • BA/BS degree in Business, Economics, Mathematics, or equivalent practical experience
  • 7+ years of media analytics & yield experience in a digital advertising environment
  • Excellent communicator, across multiple levels/functions with the ability to influence and drive action
  • Strong oral and written communication skills, with the ability to translate quantitative details into clear, succinct summaries and recommendations for peers, sales, and executive audiences
  • Strong working knowledge of Ad network/Ad exchange/DSP/SSP/Publisher
  • Experience with SQL queries, Omniture, and business intelligence tools (Tableau, Datorama, etc.)
  • Deep familiarity with CRM and ad serving platforms (Salesforce, Google Ads Manager, etc.)
  • Advanced knowledge of Excel and PowerPoint
  • Proven track record of partnering with Sales, Sales Ops, and Ad Ops to achieve yield optimization results
  • Excellent quantitative and qualitative problem-solving skills, experience with financial analysis, forecasting and modeling
  • Experience in developing monetization strategies, inventory optimization, and campaign management
  • Ability to thrive in a fast-paced, startup like environment
  • Excellent time management skills with a focus on execution, ability to juggle multiple urgent requests and prioritize responsibilities
    
    At Sam's Club, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
    
    You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see .
    
    Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
    
    Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at .
    
    The annual salary range for this position is $144,000.00-$216,000.00
    
    Additional compensation includes annual or quarterly performance incentives.
    
    Additional compensation for certain positions may also include:
    
    - Regional Pay Zone (RPZ) (based on location)
    
    - Stock equity incentives
    
    Minimum Qualifications
    
    Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
    
    Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 4 years' experience in data analytics or related field OR 6 years'
    experience in data analytics or related field.
    
    Preferred Qualifications
    
    Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
    
    Certificate in business analytics, data mining, or statistical analysis, Statistical programming languages (for example, SAS, R)
    
    Masters: Business Administration, Masters: Information Systems, Masters: Statistics
    
    Primary Location
    850 Cherry Avenue, San Bruno, CA , United States of America

Keywords: Sam's Club, Berkeley , Senior Manager, Advertising Yield & Inventory Monetization , Advertising , Berkeley, California