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Director of Sales
Director of Sales

Company: Force Brands LLC--
Location: Berkeley
Posted on: January 15, 2021

Job Description:

Director of Sales for a healthy Asian-American snack brand! Dang Foods is a lean and high growth startup whose mission is to share our culture for a healthier and more flavorful world. We believe growing up between cultures is a privilege because we learn from older generations and mix it with our own experience to create something entirely new. Dang is named after the mother of its Thai-American founders.--

Dang makes Asian-American snacks that are creative combinations of Eastern and Western flavors and ingredients, including our famous original Coconut Chips, our street snack-inspired Thai Rice Chips, and our keto-friendly Bars made with some of our favorite Asian flavors like Lemon Matcha. Its products are Non-GMO Project Verified, gluten-free, and mostly plant-based. The Company is a Certified B Corp, meeting rigorous standards of social and environmental performance. Are you modest, ambitious, and hard working? Do you like better-for-you food and international cuisine? Do you want to make a big impact at a lean startup? Dang Foods might be the right place for you.--

The top priorities of the Director of Sales are to: -- Coordinate with the CEO to increase sales year over year and support each account in the region (Coastal + select key accounts). -- Manage brokers (Presence/Dynamic, Foodservice, Retailer and distributor-specific broker groups). -- Manage distributors to ensure appropriate inventory levels and service to our customers. -- Successfully launch line extensions and new product lines. -- Increase per-store sales velocity by designing an appropriate promo plan for each customer and managing and analyzing trade spend. -- Appraise non-traditional channels (C-store, foodservice), and manage strategic entry to those channels. -- Perform customer assessments and institute changes to improve product positioning in light of market trends and competitor actions. -- Contribute to forecasting systems for us to manage our growth. -- Maintain regular communication and contribute to the team effort across the company The ideal candidate is a self-starter who can manage many tasks and has extraordinary interpersonal skills and analytical ability. They carry have a bias toward action, is scrappy and hungry, and has extremely high standards as well as high IQ and EQ. Working with a sense of urgency is common among Dangsters. The successful candidate will be motivated by developing our business and can lay out a strategic map for themselves and put it into action. This is the perfect role for a professional seeking a highly impactful, leadership position within a fast growing company. REQUIRED EXPERIENCE and skills -- 5+ years of sales experience in the natural/specialty and grocery channel, selling grocery products nationally (ideally nutrition bars). Additional channel experience (club, foodservice, C-store, ecommerce) a plus.-- -- Possesses relationships with key large account buyers (Safeway, Kroger, Publix, Walmart, Target, Costco) - ideally in the nutrition bar category. -- Proven track record of maximizing sales in existing accounts / increasing same-store sales. -- Demonstrated success in managing a national network of brokers and distributors in the natural/specialty and grocery channel. -- Experience in effectively managing trade spend with focus on ROI. -- Driven by analytics and data (e.g., IRI, Nielsen, Spins, retailer/distributor reports) when making decisions and presenting to key customers. -- Experience working for a start-up / small company, and growing a brand from $10M to $25M+. -- Experience in the launching of new products. -- High proficiency in Excel, PowerPoint, Google Docs. Dang Core Values: Work Smart: We prepare, continually learn, analyze data, and track metrics. Clarity: We're accountable, transparent, and give concrete feedback. Safety: We're mindful of others. Play: We laugh, create, and don't take ourselves too seriously. Modesty: We share credit, under-promise, and over-perform. OTHER REQUIREMENTS Extensive travel (50 %+). Our office is located in Berkeley, CA but candidate may work from home. Competitive Salary + Bonus Potential + Equity + Health/Vision/Dental Benefits. In your cover letter, please tell us what your favorite snack is, and why you are interested in Dang Foods. Please read more about us at: Sign up to receive updates from ForceBrands Not-to-miss hiring insights, exclusive interviews, and the latest opportunities at leading consumer brands

Keywords: Force Brands LLC--, Berkeley , Director of Sales
Director of Sales, Executive , Berkeley, California

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