Global Influencer & Community Manager, Core Games
Company: Aaa Northern California Nevada E Utah
Location: Berkeley
Posted on: May 6, 2022
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Job Description:
Who We Are Founded in 2005, 2K Games is a global video game
company, publishing titles developed by some of the most
influential game development studios in the world. Our studios
responsible for developing 2Ks portfolio of world-class games
across multiple platforms, include Visual Concepts, Firaxis, Hangar
13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of
titles is expanding due to our global strategic plan, building and
acquiring exciting studios whose content continues to inspire all
of us! 2K publishes titles in todays most popular gaming genres,
including sports, shooters, action, role-playing, strategy, casual,
and family entertainment. Our team of engineers, marketers,
artists, writers, data scientists, producers, thinkers and doers,
are the professional publishing stewards of our growing library of
critically-acclaimed franchises such as NBA 2K, Battleborn,
BioShock, Borderlands, The Darkness, Mafia, Sid Meiers
Civilization, WWE 2K, and XCOM. At 2K, we pride ourselves on
creating an inclusive work environment, which means encouraging our
teams to Come as You Are and do your best work! We are dedicated to
diversity and inclusion, and want our community of candidates to
reflect this commitment. We encourage all qualified applicants to
explore our global positions. 2K is headquartered in Novato,
California and is a wholly owned label of Take-Two Interactive
Software, Inc. (NASDAQ: TTWO). What We Need An expert influencer
marketing and community-building professional to develop and
implement global strategic influencer marketing and community
campaigns for some of 2Ks most popular and up-and-coming core
strategy franchises, such as Sid Meiers Civilization, XCOM and
MARVEL Midnight Suns to name a few. The ideal candidate lives and
breathes influencer relations, engaging our mass community of
gamers, and has experience working with gaming creators across
genres, as well as lifestyle and celebrity influencers across
YouTube, Twitch, Facebook, TikTok, Instagram, and other relevant
platforms. What You Will Do Reporting to the Director of Global
Influencer Marketing & Community based in Novato, California, you
will serve as a primary global strategist and project manager for
influencer marketing campaigns worldwide, setting measurable
objectives, creating strategies, driving tactical execution, and
measuring return on investment in service of go-to-market campaigns
for 2Ks wide portfolio of games. Serve as primary internal subject
matter authority for influencer marketing and community, providing
ongoing guidance and direction as needed to all of 2Ks local market
teams worldwide. Review and approve go-to-market plans, ideas and
ad-hoc requests from territory social/influencer managers as
needed. Lead and help support communication and global community
plans that activate our mass communities via community platforms
such as Discord, Twitch and Reddit. Partner with legal, finance,
commercial and web teams to drive 2Ks influencer affiliate
marketing program (IAM) for the Core Game franchises. Build,
maintain, and grow mutually beneficial long-term relationships with
our community and bring to bear those relationships in support of
product go-to-market plans and ongoing lifecycle management
efforts. Supervise and analyze performance metrics for 2Ks
influencer marketing campaigns and owned channel activations.
Demonstrate insights and audience feedback to improve 2Ks
influencer marketing programs. Lead and drive all external vendors
supporting 2Ks community marketing efforts, including but not
limited to influencer marketing agencies, talent agencies and
freelance contributors. Accurately maintain all budgets and oversee
execution of agency work and prioritization of projects.
Collaborate with Social Media Manager colleagues as needed to
provide compelling community & influencer-led content that will
engage fans on our brands social media channels. Adaptable to
complete any other reasonable activity required by the Director of
Influencer Marketing or the Community team. Who We Think Will Be A
Phenomenal Fit 2K is looking for an influencer marketing &
community professional with experience launching video games,
ongoing lifecycle management, and a personal passion for the 2Ks
core game franchises. They have a service mentality and are
seasoned project managers capable of motivating, directing, and
holding teams accountable for delivering against global campaign
plans. They have a long list of established relationships within
the gaming and lifestyle influencer space and are experienced in
using those relationships in both a paid and earned capacity to get
results that meet measurable objectives. They have experience with
(or at least a strong interest in) taking a data-driven approach to
their influencer marketing strategy. They are versed in and have
experience working with social and content platforms like YouTube,
Twitch, Facebook, TikTok, Instagram and Twitter, and have
collaborated with public relations and social media professionals
in the past. Having a strong community and communications
background is a huge plus. Bachelors degree in marketing, public
relations, communications, or a related area of study. A minimum of
5+ years of influencer marketing or community-building work
experience, including experience launching video games.
Communications/marketing agency experience and knowledge of video
games industry is strongly preferred. A consistent track record of
developing well-reasoned, strategic plans, and handling them to
completion within scope and budget and achieving set goals. Strong
flair for video games, especially strategy, shooter, story, action
and arcade games. Excellent organization, interpersonal, and
written and verbal communications skills. Ability to build strong,
lasting professional relationships with internal partner groups and
individuals. Ability to anticipate next actions and accept
responsibility for moving projects toward completion. Strong PC
skills, knowledge of Twitch/YouTube/Facebook and each platforms
unique features. Familiarity with social listening, video
analytics, and influencer marketing tools like Spiketrap,
Synthesio, Tubular, StreamHatchet, and CreatorIQ is strongly
preferred. As an equal opportunity employer, we are committed to
ensuring that qualified individuals with disabilities are provided
reasonable accommodation to participate in the job application or
interview process, to perform their essential job functions, and to
receive other benefits and privileges of employment. Please contact
us if you need reasonable accommodation. Please note that 2K Games
and its studios never uses instant messaging apps or personal email
accounts to contact prospective employees or conduct interviews and
when emailing, only use 2K.com accounts. As an equal opportunity
employer, we are committed to ensuring that qualified individuals
with disabilities are provided reasonable accommodation to
participate in the job application or interview process, to perform
their essential job functions, and to receive other benefits and
privileges of employment. Please contact us if you need reasonable
accommodation. Please note that 2K Games and its studios never uses
instant messaging apps or personal email accounts to contact
prospective employees or conduct interviews and when emailing, only
use 2K.com accounts.by Jobble
Keywords: Aaa Northern California Nevada E Utah, Berkeley , Global Influencer & Community Manager, Core Games, Executive , Berkeley, California
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