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Product Marketing Manager

Company: AAA Northern California, Nevada & Utah
Location: Berkeley
Posted on: May 14, 2022

Job Description:

At AAA our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

Why Work For Us

Benefits - Medical, Dental, Vision, wellness program and more!
401k Matching - $1 for $1 company match up to 6% of pay
Annual Incentive Plan - Eligibility to participate in AAA NCNU annual bonus plan
Paid Time Off - Team Members accrue paid time off monthly with an additional 24 hours per year earmarked for volunteer activities
Collaborative Environment - AAA will value your contribution to providing exceptional service to our members
At A3 Ventures we come to work to dream, design and define how we will live and move into the future. We exist to harness these forces for the benefit of Members and future generations, humanizing disruptive change for the betterment of the communities we serve. We're looking for bright, passionate, and collaborative people to join our tight-knit team as we innovate in the spirit of service.

Summary
The Product Marketing Lead will develop successful positioning for our new product venture launches. This individual will maintain ownership of the core value proposition to the target customer, the messaging hierarchy, the brand development, and the go-to-market plan. In addition, this person will work closely with a multi-disciplinary team during each phase of development: concepting, pilot, and launch.

Essential Functions

Contribute to hypothesis generation, rapid prototyping, and testing product ideas with potential customers. Participate in market research, user research, experimentation, and MVP development. Track customer insights and use them to fuel effective positioning and marketing strategies
Develop product positioning for each new product concept that is developed: the category, the value proposition, the problem the product is solving, key features, key benefits, overview of the customer journey, target customer demographics, psychographics and insights, competitive analysis and draft brand narrative
Build the marketing launch plan to hit business goals and customer adoption metrics. You'll have a unique set of resources at your disposal depending on each product: some pilot products go to market with a lean soft-launch, and some products go to market with a very significant budget and the full backing of AAA's assets and resources
Knowledge/Skills/Abilities

Responsible for designing and implementing ways to manufacture products and monitor existing processes and products for quality and efficiency. Look for ways to make improvements in methods and technology by reviewing and interpreting analytical test results and data
Skilled in the conceptualization, design, development and marketing of newly created or newly rebranded goods or services
Creativity ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions
Develop project schedules, define project objectives, set goals and determine measures to track progress
Education & Experience/Licenses & Certification

Bachelor's degree
4 years of marketing experience, preferably in financial products
Experience with product marketing in a revenue generating environment overseeing the launch of multiple consumer products.
Successfully built a balanced launch marketing portfolio of demand-generation and acquisition channels, including digital channels such as social media advertising, referral, SEO/SEM, content, and mass media channels such radio, print & television.
Built brands, positioning/messaging frameworks, and developed stories that engage people with products and experiences.
Experience working with product managers, designers and business stakeholders to scope projects and deliver results. Experience managing relationships with external service providers during rapid experimentation efforts.

Keywords: AAA Northern California, Nevada & Utah, Berkeley , Product Marketing Manager, Executive , Berkeley, California

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