Product Marketing Manager
Company: AAA Northern California, Nevada & Utah
Location: Berkeley
Posted on: May 16, 2022
Job Description:
At AAA our Team Members strive to deliver amazing service and
help our Members outsmart life's roadblocks. We believe everything
you do outside of work adds to who you are at work. Were working to
transform AAA for the next century with a mission to create Members
for life by unleashing the innovative spirit of our Team
Members.
Why Work For Us
- Benefits - Medical, Dental, Vision, wellness program and
more!
- 401k Matching - $1 for $1 company match up to 6% of pay
- Annual Incentive Plan - Eligibility to participate in AAA NCNU
annual bonus plan
- Paid Time Off - Team Members accrue paid time off monthly with
an additional 24 hours per year earmarked for volunteer
activities
- Collaborative Environment - AAA will value your contribution to
providing exceptional service to our membersAt A3 Ventures we come
to work to dream, design and define how we will live and move into
the future. We exist to harness these forces for the benefit of
Members and future generations, humanizing disruptive change for
the betterment of the communities we serve. We're looking for
bright, passionate, and collaborative people to join our tight-knit
team as we innovate in the spirit of service.
SummaryThe Product Marketing Lead will develop successful
positioning for our new product venture launches. This individual
will maintain ownership of the core value proposition to the target
customer, the messaging hierarchy, the brand development, and the
go-to-market plan. In addition, this person will work closely with
a multi-disciplinary team during each phase of development:
concepting, pilot, and launch.
Essential Functions
- Contribute to hypothesis generation, rapid prototyping, and
testing product ideas with potential customers. Participate in
market research, user research, experimentation, and MVP
development. Track customer insights and use them to fuel effective
positioning and marketing strategies
- Develop product positioning for each new product concept that
is developed: the category, the value proposition, the problem the
product is solving, key features, key benefits, overview of the
customer journey, target customer demographics, psychographics and
insights, competitive analysis and draft brand narrative
- Build the marketing launch plan to hit business goals and
customer adoption metrics. You'll have a unique set of resources at
your disposal depending on each product: some pilot products go to
market with a lean soft-launch, and some products go to market with
a very significant budget and the full backing of AAA's assets and
resourcesKnowledge/Skills/Abilities
- Responsible for designing and implementing ways to manufacture
products and monitor existing processes and products for quality
and efficiency. Look for ways to make improvements in methods and
technology by reviewing and interpreting analytical test results
and data
- Skilled in the conceptualization, design, development and
marketing of newly created or newly rebranded goods or
services
- Creativity ability to perceive the world in new ways, to find
hidden patterns, to make connections between seemingly unrelated
phenomena, and to generate solutions
- Develop project schedules, define project objectives, set goals
and determine measures to track progress Education &
Experience/Licenses & Certification
- Bachelors degree
- 4 years of marketing experience, preferably in financial
products
- Experience with product marketing in a revenue generating
environment overseeing the launch of multiple consumer
products.
- Successfully built a balanced launch marketing portfolio of
demand-generation and acquisition channels, including digital
channels such as social media advertising, referral, SEO/SEM,
content, and mass media channels such radio, print &
television.
- Built brands, positioning/messaging frameworks, and developed
stories that engage people with products and experiences.
- Experience working with product managers, designers and
business stakeholders to scope projects and deliver results.
Experience managing relationships with external service providers
during rapid experimentation efforts.
Keywords: AAA Northern California, Nevada & Utah, Berkeley , Product Marketing Manager, Executive , Berkeley, California
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