Product Lead - A3 Labs

Company: AAA Northern California
Location: Berkeley
Posted on: January 10, 2022

Job Description:

We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members. AAA NCNU is genuinely concerned about your safety and the health of all of our Team Members. As a result, should you be offered a position with our Club, you will be required to establish that you have been fully vaccinated against the COVID-19 virus, unless you are able to establish a bona fide exemption from this requirement, or where prohibited by law. At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work.
At A3 Ventures we come to work to dream, design and define how we will live and move into the future. We exist to harness these forces for the benefit of Members and future generations, humanizing disruptive change for the betterment of the communities we serve. We're looking for bright, passionate, and collaborative people to join our tight-knit team as we innovate in the spirit of service.
Why Work For Us?
Impact
. Lead the charge in mobility as a service movement and enable people's lives to improve through the sharing economy. Leverage the best of an established 115 year-old not for profit combined with start-up speed and agility to create real and meaningful impact.
Recognition
. We offer a competitive total compensation package including base salary, annual performance bonuses, benefits, and 401(k) Company match with additional discretionary contribution potential.
Lifestyle
. We do honorable work, and we practice our values: humility, integrity, teamwork, and service. You'll have the security of a larger organization but you'll move at startup speed.
Summary
The Product Lead drives rapid consumer adoption and inspires brand loyalty, designs communication to attract new users, focuses on knowing the target customer and developing ways to improve interactions with the customer.
Essential Functions

• Design communication blueprint to attract new users
• Set and achieve awareness, acquisition, activation, and retention targets to support growth
• Identify, develop, and manage a portfolio of acquisition and engagement channels (e.g., website, app, email, social, out-of-home, video, radio, public relations, referrals)
• Optimize resources: Design and execute tests, analyze results, and make changes to improve ROI
• Embody the voice of the customer: Lead industry, competitor, and consumer researchKnowledge/Skills/Abilities
  • Formulates, sets goals, determines actions to achieve the goals, and mobilizes resources to execute the actions.
  • Brand loyalty - Cultivate a pattern of consumer behavior where consumers become committed to a brand and make repeat purchases form the same brands over time.
  • Consumer life cycle knowledge - Knowledge of the progression of the steps a customer goes through when considering purchasing, using, and maintaining loyalty to a product or service.
  • Research - Ability to assess a situation, seek multiple perspectives, gather more information if necessary, and identify key issues that need to be addressed. Identify, scrutinize, improve, and streamline complex work processes through highly analytical thinking and analysis.
  • Analysis - Examines data and facts to uncover and understand cause-effect relationships, thus providing basis for problem solving and decision making.
  • Analyze and plan on how a brand is perceived in the market, and developing a good relationship with the target market.Education & Experience/Licenses & Certification
    • Bachelor's degree
    • 4 years combined experience in marketing, brand, and product
    • New user acquisition experience across a broad portfolio of marketing channels
    • Experience working in a consumer packaged goods organization#OLG_RX#LI-OH1

Keywords: AAA Northern California, Berkeley , Product Lead - A3 Labs, Other , Berkeley, California