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Bilingual Social Media Marketing Coordinator

Company: Hesperian Health Guides
Location: Berkeley
Posted on: January 12, 2022

Job Description:

Hesperian seeks a Spanish-English Bilingual Social Media Marketing Coordinator to design, coordinate, and execute Hesperians social media marketing plans and campaigns. A major focus of our social media work is promoting access to information about safe abortion, family planning and reproductive rights, including promotion of our free apps, often in collaboration with partners in Latin America and Africa.The ideal candidate has proven experience with paid social media marketing and other digital outreach, and is passionate about health information access and the right to health, and has strong project management and communication skills. The Bilingual Social Media Marketing Coordinator collaborates with and supports Hesperian staff and contractors who share some of the social media work in English and French. This is an exciting opportunity for creatives with a desire to leave their mark in the world.The position is full-time and may be fully remote if desired.
Duties:

  • Design and lead implementation of social media marketing campaigns for reproductive health apps and other informational products
  • Plan and manage targeted paid advertising through Facebook Ads and GoogleAds
  • Research and identify trends, provide insight and identify best practices to grow social media channels and engagement
  • Maintain quality social media presence, including: creating content, responding to comments and messages, resharing and commenting on content from partners, and growing the community
  • Build relationships with partners through joint campaigns
  • Data analysis and reporting per handle inclusive of top performing posts, impressions, engagement rates, click through rates, highest-performing days and times, etc. in addition to appropriately tagging and tracking each post
  • Support the development of strategy and goals based on performance and topic and regional knowledge
    Qualifications/requirements:
    • Spanish and English language fluency
    • Proven social media marketing experience including development of marketing strategy and implementing effective social media campaigns
    • At least 2 years of relevant experience in marketing, outreach, or communications in the nonprofit sector
    • Strong planning and project management skills, ability to manage multi-faceted projects
    • Strong writing and editing skills, especially of promotional materials and email communication
    • Experience using HootSuite, Canva, and other content creation tools
    • Experience with SEO is a plus
    • Passion for health information and health access. Experience in the fields of womens health, reproductive justice, abortion access and related fields is a plus.
      Compensation: Starting annual salary $52,000-57,000 depending on experience. Excellent benefits: Medical, dental, and vision insurance, flexible spending accounts, 403(b) plan, paid vacation and personal days, professional development opportunities, and generous family leave policy.
      To apply:Interested individuals should send a cover letter including what excites you about this opportunity and a summary of your qualifications (1 page), and a resume (1-2 pages) to: ATTN: Bilingual Social Media Marketing Coordinator Search. Email: jobsearch@hesperian.org. No phone calls, please.Hesperian is an equal opportunity employer and makes employment decisions based on merit. Hesperian policy prohibits discrimination based on race, color, creed or religion, sex, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, gender identity and gender expression, veteran status, genetic characteristics or any other consideration made unlawful by federal, state, or local laws.All applicants must be legally authorized to work in the US. Hesperian is unable to provide visa sponsorship at this time.by Jobble

Keywords: Hesperian Health Guides, Berkeley , Bilingual Social Media Marketing Coordinator, Other , Berkeley, California

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