Editorial Intern

Company: Dragonfly Transformative Health Journeys
Location: Berkeley
Posted on: August 2, 2022

Job Description:

Overview
Dragonfly is an emerging platform that is positioned to transform the way we relate to health. Our founders and advisors have helped to build major household brands including XBox, Tom Hardy, Gaia TV, Yoga Glo, Quicksilver Scientific and Sounds True, and we are assembling a team of high-achievers who are passionate about wellness, holistic health, and web 3.0 to help us build and promote a state-of-the art, multidimensional platform to usher in a new era of healthcare. We invite you to join us. -
Job Title
Editorial Intern
Job Description
As the Dragonfly Editorial Intern, you will be working with a dedicated team to strategize, plan, and execute marketing efforts to grow the audience, awareness, and revenue via SEO optimization and automated email marketing campaigns.
Dates
Aug 8, 2022, to May 8, 2023
Responsibilities

• Manage Dragonfly website content and email marketing funnel development through all phases, including brainstorming, launch, marketing, maintenance, reporting, optimization, and analysis. -
• Develop, create, and manage engaging website content that aligns with our brand strategy, and addresses the needs and interests of our multiple stakeholders
• Use web metrics to optimize website content (SEO). -
• Use your outstanding editorial skills to develop compelling, SEO optimized content.
• Manage end-to-end email campaigns with an emphasis on lead capture and conversion.
• Experiment and Run A/B or multivariate tests to optimize campaign performance
• Create audience segments based on demographic, behavioral, psychographic, and other criteria and run highly personalized email campaigns
• Ensure that email marketing works in coherence with other marketing channels
• Track key campaign metrics and report their impact on sales conversions
• Automated email segments and email funnel
• SEO knowledge and email automation experience is a great plus -
  Qualifications
  
  • Personal commitment to optimal health and wellness. -
  • Strong written and verbal communication skills. -
  • Experience working with necessary software and 3rd party applications
  • Excellent time management and project management skills
  • Strong organizational, planning, problem solving, and decision-making skills
  • Ability to multitask, work under pressure, and pay attention to detail
  • Work well independently and in a team setting
  • Relevant work experience and educational focus in a related field, a plus -
    Compensation
    $1,000 per month + end of internship bonus for achieving or exceeding benchmarks -Weekly Meetings
    1.5-hour team meeting, Berkeley Campus + .5 hour manager meeting, Zoom (team meetings will be scheduled at a time when everyone can attend). -Deliverables
    We are a nimble, results driven team. Our VP of Marketing and Sales will define deliverables for your role on a monthly basis, and our product manager will work with you to track progress weekly. -
    Time Commitment
    You are responsible for managing your time and task-list to deliver high-quality work, meeting all deadlines and benchmarks. We estimate it will take an average of 10 hours per week to meet expectations. -Time-Off
    You may take 4 weeks off during the internship, with advanced notice. You will still be responsible for ensuring that your responsibilities are fulfilled while you are away (through automation or support from another team member). -If Accepted -
    • We will notify you of our decision on August 5th.
    • You will be required to schedule a 30-minutes on the phone with the marketing manager on August 6 or 7.
    • You will be required to watch 3-hours of training videos on August 7.
    • You will be required to attend a virtual kick-off meeting at 9 am Pacific on August 8th.
    • Your first work assignment will be given on Aug 8 and will be due August 12 (you should plan to work approximately 10 hours to complete this assignment). -To Apply -
      • Please email your resume to Emma@dragonfly-health.com, along with a video response to the following questions. -
      • -What makes you most qualified for this position? (5 minutes or less)
      • Tell us 3 concrete campaigns, strategies or tactics that you would recommend we implement to optimize this role, and why. Feel free to share real-life examples to illustrate. (10 minutes or less)
      • Tell us about a problem or challenge that you've encountered recently, and how you solved it. (2 minutes or less)
      • Read the job description carefully and give a verbal confirmation of the following:
        • You understand the roles and responsibilities for the position.
        • You can fulfill the time requirements for training and kick-off between Aug 6-12.
        • You are available to consistently attend 2-hours of scheduled meetings for the duration of this internship
        • You understand that your success will be evaluated based on deliverables and performance, not hours.
        • You will be responsible for managing your hours weekly to ensure that deliverables and performance benchmarks are met.

Keywords: Dragonfly Transformative Health Journeys, Berkeley , Editorial Intern, Other , Berkeley, California