Founding Go-To-Market

Company: talentpluto
Location: San Francisco
Posted on: February 17, 2026

Job Description:

Job Description Job Description Location: San Francisco Bay Area, CA (must be locally based; relocation supported for the right candidate) Work model: Hybrid (work from home when not in-market; frequent in-person meetings/events across the Bay Area) Industry: Branded merchandise, custom products, event marketing services Compensation: Base salary $140,000–$160,000 , depending on experience commission with target OTE up to ~$300,000 (50/50 base/variable split). About the Company Our partner is a high-growth, early-stage company helping teams “turn ideas into physical products”—designing and producing premium custom merchandise and branded goods for modern organizations. They launched recently, have scaled quickly, and operate with a lean U.S. go-to-market presence supported by a larger global operations team. The Opportunity This is a Founding Go-To-Market role for someone who wants to build a revenue motion from the ground up—not just run an existing playbook. You’ll work directly with the founder leading GTM, own the full sales cycle, and help define the strategy: ICP discovery, messaging, playbooks, pipeline generation, and repeatable execution . The business is transactional (not SaaS) , with strong repeat ordering potential (mid-market accounts often place multiple orders per year). The role is highly in-person: you’ll spend meaningful time at events, conferences, and customer meetings across the Bay Area, with periodic travel (often Las Vegas 2–3 days, roughly monthly ). Responsibilities Own the end-to-end sales process: prospecting, discovery, pitching, quoting, closing, and account expansion/renewal through repeat orders Build and iterate the go-to-market playbook: ICP segmentation, messaging, outbound approach, and pipeline standards Identify and validate new customer segments beyond the current core ICP (e.g., new verticals and buyer profiles) Develop demand channels that fit the business (event-driven pipeline, partnerships, community/field marketing, targeted online campaigns) Represent the brand in-market: run booths, network at events, and convert conversations into qualified opportunities Partner cross-functionally with operations/design to ensure excellent customer experience and on-time delivery Track performance, pipeline health, and learnings; propose improvements and test new approaches quickly Help hire, onboard, and lead future GTM team members as the company scales Requirements Experience owning revenue outcomes in a high-velocity environment (sales, BD, partnerships, or GTM), ideally 5 years (flexible for exceptional candidates) Demonstrated 0?1 / builder mindset (e.g., early-stage startup experience, starting a project/company, or building a motion from scratch) Comfort with ambiguity and strong judgment—able to question assumptions, test ideas, and iterate fast Strong interpersonal skills and presence; able to start warm conversations with new people and build trust quickly (high EQ) Excellent written and verbal communication skills in English for customer-facing work Willingness and ability to be highly present in-market: weekly Bay Area events/meetings and regular travel (Las Vegas) Bias for action, responsiveness, and ownership typical of early-stage roles (including occasional time-sensitive issues outside standard hours) Interest in a hands-on role spanning field sales, pipeline creation, and GTM strategy—not a narrow “run the book” AE position If you’re excited to be a founding GTM builder —equal parts seller and strategist—and want to help shape how a fast-growing company scales revenue, we’d love to hear from you. Our partner is an equal opportunity employer and will consider all qualified applicants. If you require a reasonable accommodation during the application or interview process, please let us know.

Keywords: talentpluto, Berkeley , Founding Go-To-Market, Sales , San Francisco, California